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South Valley Bank & Trust
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South Valley Bank & Trust Creates Executive Level Customer Service Position

Linda Couch has been hired as Senior Vice President of Customer Service and Sales.  In this role, she will serve as part of the Bank’s executive team while building a strong customer service culture throughout the Bank’s current and proposed branch network. William E Castle, President and CEO, explains “As we expand our branch network, we remain vigilant in serving our existing markets as a true community bank.  Our investment in this position shows our commitment to the continuation of providing outstanding service to all our communities and customers.”

Linda has many years of banking experience including senior level management of Human Resources, Marketing/Public Relations, Customer Service and Training.  She also has a background in bank operations and consumer and 2nd mortgage lending.  Prior to joining South Valley Bank & Trust, Linda was the sole proprietor of Cross Training and Consulting, serving numerous private organizations and public entities.  Couch says,  “Customers deserve nothing but the best.  They are the lifeblood of this organization.  I’m excited to be part of the South Valley team in overseeing a customer service culture that ensures service at the highest level.”
 Linda has been very active in the community, serving in various leadership roles and volunteering her time as the keynote speaker for various conferences and not-for-profit events.  She conducts school assemblies to support the “war on drugs” in our communities and her story, “One Family’s Battle,” has been produced by Crime Prevention Resources and used nationally in schools, drug treatment agencies and law enforcement.  Linda is the former Oregon State President for Financial Women International.  Linda is located at the Bank’s Medford Navigator’s Landing Office.

South Valley Bancorp, Inc. owns the subsidiaries of South Valley Bank & Trust and Elliott-Ledgerwood and Co., an investment firm.  South Valley Bank and Trust is a community bank currently operating 10 branches. Plans to expand the branch network in other Southern and Central Oregon communities are in development stages.







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